Client: Coca-Cola
Sector: Food & Beverage
Role: Branding Lead
Agency: VMLY&R Commerce
Personal Responsibility: Campaign concept and design creation
Project Status: Confidential
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Client: Coca-Cola European Partners (CCEP)
Sector: Food & Beverage – Employee Engagement
Role: Designer
Agency: Conran Design Group – HAVAS
Personal Responsibility: Founders Cup – Visual Identity / Brand Collateral
In 2017 Coca-Cola EP launched an internal initiative named the ‘Founders Cup’. Eleven countries were to take part in the competition that rewarded performance levels across sales and commercial teams. The identity celebrates the power of togetherness in building a culture of great execution. The iconic buildings give a sense of pride to the countries involved. It was important the identity worked within the parameters of the Coca-Cola guidelines. A message from Coca-Cola EP – “Absolutely love the design.”