Client: Arena Media – HAVAS
Sector: Media & Entertainment
Role: Designer – Lead
Agency: Conran Design Group – HAVAS
Personal Responsibility: Brandmark Creation / Visual Identity / Guidelines / Motion Direction / Digital Management / Brand Collateral
Arena Media has gone from a single office in Spain to a global media powerhouse. To celebrate the business’s impressive growth, a new identity and website was required to better reflect its scale and aspiration.
A different media dimension.
Arena Media was positioned as the conduit for diverse and dynamic media solutions – a multifaceted business with a media offer capable of adapting to an ever-changing media and industry landscape. Arena Media’s multifaceted nature was brought to life through the brandmark. A unique and powerful ‘A’ was crafted with depth and angled facets for light to transition through and refract off. The logo acts as a prism for the visual language, in such a way that a beam of light goes in and a spectrum of colour and opportunity comes out.
The Arena Media ‘lens’ magnifies and transforms, creating different angles of perspective. Gradients of colour feel alive by smoothly shifting and transitioning across the identity. The constant movement echoes the ever-changing nature of the Media industry.